To put it simply, Twitter was designed for advertising. Now, I can’t say for sure that it was, but it looks to have been. Over half (49%) of all Twitter users are also brand followers. It indicates that there are three times as many brand followers among Twitter users as there are among Facebook users. Up to 42% of them discover new brands and services on Twitter. While 19% look for help from the company, 41% share their thoughts about the items or services they’ve used. Nevertheless, 77% of Twitter users have a more favourable impression of a brand after receiving a reply to their Tweet.
If you are a company owner who has finally, after years of denial, realised that you need to start watching social media, Twitter is a great place to begin. Having a plan of action is essential, as it is with any endeavour. You may feel unsure about how to approach social media, but a strategy is necessary. You need a posting strategy, a monitoring strategy, and a content strategy. As a veteran, I can guide you towards the latter option.
1. Create a list of keywords to track
The first difficulty is deciding which keywords to track. Thankfully, there are a few core terms that all companies (or at least the vast majority of them) keep an eye on. Listed below are those items:
- The name of your product or service (including abbreviation & misspellings)
- They are your rivals (again, including misspellings)
- jargon often used in a specific field
- The title(s) of your company’s top executive(s) and/or official(s) in public (and misspellings)
- Naming a campaign or using a hashtag
2. Second, provide a list of terms that have nothing to do with the first two.
You should provide a list of negative keywords in case your brand name is common or you are getting notifications about unrelated topics. This implies that you won’t see any instances when this pejorative term is used. Apple, Inc., a technology corporation, would rather not have any references to apple pie, cider, or juice. Here is how their minus-keyword field will look like:
3. Prioritise the kind of talks that are important to you.
You can’t respond to every mention in your sector if your resources are restricted. You should think about the types of interactions that are most beneficial for you in advance. These are some examples of things you should focus on:
- Complaints about your business, goods, or services
- Concerns and inquiries regarding your business and its offerings
- Feedback about your product or service, both favourable and negative
- Reviews, both favourable and negative, about your competitors.
- Criticisms voiced about your main rival
- Remarks about your promotional efforts
Attention-getting subject matter, if you will:
Feedback on the campaigns of your rivals Feedback on the events you sponsor
4. Participate in the discussions
Of course, participating in a dialogue about your own company’s brand is easier said than done. Always act with politeness. at all times, regardless of circumstances. It’s not simple since many social media users don’t think twice before posting controversial content. Thus, remember to provide your users something of value. If they have a question, answer it thoroughly; if they have a complaint, explain why things are the way they are. As well as the others. Be witty and engaging if you can. Using humour is a certain way to get the support of your online community, even if the original complainant doesn’t get it. You may read more here on how to handle angry clients.
While focusing on customer service is essential, don’t ignore the potential of social marketing inside your social media plan. There are some sleights of hand involved; sometimes you get to play the role of the business owner or marketer, while other times you get to play the role of a fictitious consumer. In order to learn the fundamentals of social selling, check out this article.
5. Determine who can have an impact on your work
Even if your subject is small and somewhat uninteresting, there are undoubtedly influential people in it; you simply need to track them down. It’s hard to fathom just how vast the internet really is. There are 319 million active Twitter users per month. Can you absolutely rule out the possibility that someone, somewhere is sharing information about your sector with a responsive and receptive audience, and recommending brands to purchase as a result?
Influencers are identified by a social media monitoring tool based on the size of their audience and the frequency with which they discuss your term. Here’s how it may seem on paper:
When you find influential people, what do you intend to do with them? Here’s what you can do: promote some of their content by sharing it with your audience and commenting on other pieces you find interesting or helpful. One strategy is to offer an influencer early access to a soon-to-be-released product or to request them to speak about your sector (because they are seen as authorities in the field on the internet). Taking these baby actions will help you connect with influencers whose followers are considering purchasing items like yours.