Are you advertising on Facebook, Twitter, or Instagram? If not, have you thought about advertising on TikTok?
Unfortunately, many companies still ignore TikTok as a viable marketing tool. As a form of entertainment, it has achieved unprecedented success around the world. But if you know what you’re doing, it can be an excellent advertising medium as well.
Learn more about the demographics of the platform’s users, the features and benefits of the app, and the ins and outs of advertising on TikTok with the help of our Ads Guide.
Is it a good fit for my company to use TikTok?
You should update your perspective on TikTok now that it is more than just a dance meme viral platform.
TikTok has attracted a huge, dispersed audience since its widespread release in 2018. More than three billion copies of the app have been downloaded, making it one of the most popular social networks in the world and expected to overtake Facebook Messenger in usage by 2023.
As a bonus, its average session duration is the longest of all three. TikTok users typically spend eleven minutes per session on the app.
Exactly where do I begin?
To advertise on TikTok, if you believe this is the appropriate platform for you to do so, is fantastic. Helpful information regarding advertising on the popular video sharing platform TikTok. Here’s how to sign up for an account and launch an advertising campaign after learning the ropes of content creation and editing software.
1. Sign up for an account
The first thing you need to do is sign up for the TikTok service by creating an account. On the other hand, a regular user account won’t do. Like the Facebook Business Manager, the TikTok Business Manager allows businesses to easily create and add an ads account, so if you run a business, you should head on over to the TikTok Business Manager page and sign up for an account.
After filling out the form, you will normally receive an email immediately confirming your account approval.
Wait for a TikTok representative to contact you if your account is not approved right away. This person can tell you whether or not your company is eligible for the service.
2. Design and set up a pixel
What this means is that you have to add some code to your site. When you insert the code there, it begins collecting data about who is visiting your site and when. This includes the source of their visit, the type of device they’re using, and their geographical location. TikTok marketing success is dependent on measuring the same metrics that are essential to digital marketing success.
This code can be obtained by creating a Web Event in the TikTok Ads Manager. To make the changes take effect, copy and paste the resulting code into your site’s header. However, before you do that, you should check the pixel’s cookie settings to make sure you’re gathering the information you need.
It’s important to double check the installation of each pixel once it’s in place. This can be simplified with the help of the TikTok Pixel Helper plugin.
Installing a TikTok pixel is optional. But it’s essential if you want to measure the efficacy of your marketing campaigns.
3. Make a marketing effort
Now that the pixel is embedded in your website, you can start planning the campaign. TikTok Ads’ dashboard can be accessed by selecting the Campaign tab and then clicking the Create button.
If you want your campaign to be taken seriously by your team, you need to give it a name that conveys its purpose clearly.
Affiliate marketing and influencer recruitment are two additional campaign components that could benefit from consideration at this stage. Affiliate and influencer marketing can benefit from TikTok because the platform’s emphasis on video content makes it easy to promote goods. The TikTok dashboard doesn’t specifically help with this, but it’s something to think about.
4. Create a strategy and hold to it.
The next step is to decide on a total campaign budget. You have the option of setting a daily or overall budget for the advertising effort. You can get a suggested bid for an ad campaign based on the larger campaign goal.
Select “No Limit” if you have unlimited funds to spend on your campaign. Obviously, this is not a good idea for many companies.