TikTok has been expanding rapidly since it was released outside of China in 2017. More than a billion people use the platform each month, as reported by CNBC.
While this is much less users than either Facebook (2.9 billion) or Instagram (1.4 billion), TikTok’s rapid growth suggests it could overtake Facebook and Instagram as the world’s most popular social media site in the near future.
TikTok is aimed squarely towards the youth market. TikTok has a mostly young user base, with over 60% of its users falling between the ages of 10 and 29.
Many brands with an eye on reaching this audience are investing heavily in growing their TikTok profile.
Given the app’s meteoric rise to fame, it’s no surprise that numerous companies are eager to secure advertising space on TikTok. As a result of the high level of competition, it is challenging for newcomers or brands with little or no Internet presence to build a name for themselves on the platform.
In the end, TikTok is all about showing off your creative side and making videos that are uniquely you. The challenge is figuring out how to set yourself apart from other TikTok creators through innovation and strategy.
Differentiating Yourself From Other TikTok Video Makers
Aim to Be the First
There are constant and rapid updates to the TikTok platform. To make the most of a trend while it’s still popular, you need to be one of the first to take advantage of it. Any delay, even a few days or hours, might have a significant impact.
For instance, if you see an increasing number of users releasing videos of a specific dance style, you should consider doing the same.
This also applies to other difficulties. Over the years, social media has faced a number of significant obstacles. For ALS, there was the ice bucket challenge. Since most videos posted on TikTok are only a few minutes long, it shouldn’t be too difficult to show off how you beat a challenge or issue a challenge to someone else.
The key is to monitor the site frequently and spot emerging tendencies before they gain traction.
Figure Out Your Audience
Do not expect to make a dent in major markets unless your content goes viral on a given platform and reaches consumers of all stripes.
In order to succeed, you must hone in on a specific subset of the market. Personalization of your videos is key to getting seen on a big site like TikTok. If you feel confined to your current field of expertise, venture out.
For example, if your company makes and sells knitted garments for dogs, you might want to focus on a niche market: huskies or corgis. Reducing the number of potential decisions helps you get ahead of the competition. It’s easier to stand out on the platform and get an audience when there are less other users trying to do the same thing.
Collaborations should be sought.
The success of cooperation is a key reason why influencer marketing has become so widespread. Businesses use influencer partnerships to spread the word about their products.
Content creator collaboration is effective across all marketing channels, and TikTok marketing is no different.
So, you want to pass on some of your knowledge as a personal trainer by giving out some free advice on how to become in shape. It makes sense to connect with TikTok channels that feature content related to fitness and nutrition.
Sharing resources is beneficial for both parties, particularly if they belong to the same or a comparable demography. Collaborating with another TikToker by appearing in a video and then consenting to share that video on both of your profiles.
Conversely, if you don’t have a large enough following yet, it can be challenging to locate TikTokers who are willing to work with your company. A monetary incentive for cooperation could be offered in such a scenario.
Continuity is Key
One of the keys to making it as a popular TikToker is consistency. Consistent video uploads demonstrate to your audience that you care about providing them with engaging content.
Your dedication will increase the amount of engagement with the material over time, which could result in the addition of new followers and the gradual development of your TikTok brand.
If you can, make a schedule where different categories of movies go up on various days of the week.
Consider the use of cosmetics. On Mondays, artists could publish their most recent how-to video on doing makeup. Quick product reviews might go up on Wednesdays, and video testimonials from satisfied customers of the artist’s services may be posted on Fridays.
The issue with being consistent is that you risk being uninspired. TikTok videos may be brief, but it may still be challenging to publish at the appropriate times daily. Do not force oneself to post every day if you find yourself having difficulty doing so. If the video you upload once a week is particularly compelling, that may be all you need to keep your audience engaged.