Brand development is one of our favourite subjects since there is so much to discuss and learn. In example, new features and functionalities are introduced often on social media, and you may use these in a variety of ways to build your brand. Anh Nguyen, a #TwitterSmarter alum and digital marketing strategist, joined us this week to discuss the ins and outs of creating a social media presence for your business, organisation, or personal usage. This is a recap of what we discussed.
Why do we need social media branding?
Branding on social media refers to the online persona you cultivate for yourself or your company. This is an essential aspect of your marketing plan.
When comparing a personal brand to a business brand, what are the key differences?
Earlier we said that a person’s signature animated GIFs, voice, and area of expertise may all help create their unique brand.
Branding elements unique to a firm include its logo, colour scheme, visual motif, and mascot.
A business owner may develop both a personal and corporate identity. The name you put on your company will speak for itself, but your personal brand is just who you are.
Our own Madalyn is an example of the type of business owner that uses the same name for both their company and themselves. As she is a sole proprietor, her private and commercial identities are inextricably intertwined, especially in the realm of social media. You see her professional side, and you also get to see her walking her dog.
Nonetheless, our visitor maintains a wall between her personal and professional identities. The company’s handle, Amplified Marketing, is also her pseudonym, Anh.
Nonetheless, a word of caution is in order. Some people can succeed without maintaining two distinct identities, or brands. Because our visitor’s personal brand and her professional brand are so distinct, this setup works effectively for her. There isn’t much of a difference, and as Jim mentioned, making too much of an effort might backfire for many small enterprises run by a single person.
The importance of branding to a company.
In the context of a company, it is crucial. If you don’t establish your brand, someone else will. So said our visitor. That’s why it’s crucial for a company to have its own identity and brand.
As our colleague from Virtu Desk pointed out, branding raises your company’s profile and makes it easier for customers to remember you.
Your worth will rise in tandem with your level of consciousness. When consumers encounter your brand, they should immediately recognise it as belonging to your company because of how distinctive and interesting it is. The more your notoriety, the larger your slice of the market. The success of a coffee roaster over a random coffee establishment can be directly attributed to their brand’s recognition.
How can you use social media to promote your company?
Target the platforms where your target demographic spends the most time. Consistently meeting your audience where they already spend time can help you expand your circle of influence.
Rather of focusing on what you think your readers “should” know, give them more of what they desire. Self-promotion might cause one to lose sight of their target demographic. Instead, you could gather information from people in the same industry and share it with your audience to show that you are an authority in the topic. Focus on satisfying the wants of your readers instead.
Establishing a memorable and interesting brand presence is essential if you want to stand out from the competition. Madalyn advised adding levity to your brand. Provide material that readers will want to interact with; if your target demographic is heavily active on Twitter, take advantage of the platform’s many tools to promote your business. This includes posting videos, audio tweets, Twitter Spaces, Lists, and custom GIFs. Instances like Christine come to mind. She employs graphical interchange formats, specific colours, and branded knickknacks to cement her brand’s recognition; for example, if we see a red heart, we immediately think of Christine. That’s the might of strong brand recognition.
Give us some Twitter branding tips, please.
You may increase your personal brand and credibility by participating in Twitter discussions. Participate in a discussion on something you’re interested in or knowledgeable about. It’s a great medium for spreading your ideas, engaging in meaningful dialogue, and increasing your circle of contacts and expertise. Confidence will come, and when it does, you may start your own conversation and welcome others to join in.
One option is to share content from another channel. Modify them to appeal to Twitter users and share your best work from elsewhere to give the platform a new lease on life.
The importance of community in establishing a brand.
Your brand’s community is its lifeblood. Building trust, popularity, and customer loyalty in your brand through community involvement is essential for every successful organisation.
The question is, how do you go about making your name known?
To begin, you must have a firm grasp of your brand’s identity and the message you wish to convey. Worry, even if it’s only in your own mind, will spread to others around you. You need your devoted following to spread the word about you and your mission in the way you specify.
If ever, when is it OK to deviate from the norm?
Never stray too far from the established style. But if you discover that you frequently say and do things that are off-brand, it might be time to review your brand. When a company expands, it is natural for it to undergo change; nevertheless, it is important to determine what is being altered, why, and whether or not the alterations will have a beneficial effect.