What do you want to accomplish by stepping up your Instagram game? Just what advantages does scheduling Instagram posts have over manually doing so? Is there a need for highly automated social media content creation?
In order to get your Instagram schedule off the ground, here are seven questions to ask yourself.
1. How much time do you lose each day by having to manually submit changes on Instagram?
It can take a significant amount of time out of your day to pause, plan a post, take a picture, edit it so it’s Instagram-worthy, think about what to write, and then publish it on Instagram. In addition to the time lost in resuming previously halted work.
Instagram’s post scheduling features make it possible to do all of this in one convenient sitting. You may get more done in less time since you won’t have to stop what you’re doing or try to shift your attention to anything else. You may schedule your posting for the day, week, or month and then go on to the next task.
2. If you were to increase efficiency, what would you do with the extra time you would have?
Maintain any more social media accounts that might benefit from promotion. What about trying to connect with them? Or perhaps looking at potential new markets?
Think about the things that you’ve always wanted to accomplish but “never” have time for. After reading this list, you may decide that scheduling Instagram posts in advance is more valuable than you thought.
3. Are there frequently errors in your updates, either in the copy or the facts?
When people are in a hurry to share anything in real time, they may not take the time to check for typos or verify information. A lack of attention or the pressure to quickly get a post out between meetings or before lunch may be to blame if you find yourself making blunders frequently.
Planning ahead and scheduling material allows you to check for typos, grammar, and missing information before it goes live. You can do all of this without feeling like your everyday duties are riding on your shoulders.
4. Four, do you ever skip a day without updating? Why then do you go crazy on other people?
Not only does inconsistent publishing confuse your audience, it also wears away at their faith in you. When can they expect to receive updated data? Is it possible for them to view pictures of the new product you’re selling today?
They’ll quit following and participating if they don’t get the same thing every time, if they have to wait too long for an update, or if you publish too frequently.
When it comes to social media marketing, there is no shortage of resources that can help you map out a timetable that is both fair and reliable. If you schedule your postings in advance, you can get this done regardless of how your day unfolds.
5. Do you plan to utilise hashtags in a certain way?
There are companies that have given up on developing a coherent hashtag strategy in favour of just spamming their customers’ feeds with hashtags. Companies short on time and planning appear to choose this approach. They are basically trying every possible option to see which one works.
Your ability to recognise trends and investigate the most popular hashtags associated with your topic, product, industry, consumer base, etc. is greatly enhanced if you prepare what you’re going to publish and schedule everything in advance.
6. Would it help your business if you promoted special events and holidays on social media?
Every day there’s a new holiday that everyone’s talking about on Twitter. Pancake Day, Dog Day, Boyfriend Day, Movie Day… It may be a good idea to leverage these “holidays” and other national holidays in your social media marketing plan to attract existing and future clients, depending on your sector.
Nevertheless, in the midst of other priorities, it’s easy to lose sight of dates or neglect to give ourselves enough time to properly prepare for the execution of a campaign that was before only a thought. Calendars and blogs can be built ahead of time to increase awareness of execution windows and make it more likely that goals will be met within the allotted period.
7. Have you thought about using robots?
Instagram automation might be the best option for your business if you want to expand your reach and take your sophisticated scheduling to the next level.
In addition to the aforementioned advantages, automation also allows you to forego the time-consuming tasks of coming up with fresh material to schedule and updating your queued content lists when they inevitably run dry.
Because the publishing is automated, you just need to make special updates (such as news or promotions) as they come up.
It’s difficult to apply the concept of instant in a professional setting.
Instagram’s “insta” prefix implies that the app was designed for real-time sharing; that is, catching a moment as it happens and broadcasting it to your followers without delay.
For private profiles and famous people on social media, that makes perfect sense. But, from lost chances to tarnished brand names, firms can suffer greatly from such a strategy.