It’s common sense that Instagram is a great place for entrepreneurs to find their ideal customers and close deals with them.

Knowing how to construct Instagram Reels is helpful, but it’s not enough if you want to maximise your returns. It’s always possible to get better at anything, and scheduling Instagram Reels is no exception.

In what ways are Instagram Reels useful?

Reels are purpose-made, short movies that are meant to pique the interest of your viewers and encourage them to return to your site for more.

In no uncertain terms, Instagram Reels are a major factor in the success of many companies.

A 2022 research of Instagram Reels found that, on average, Reels had an engagement rate of 1.95%, more than any other post format. In the same study, Reels were shown to have a higher average reach rate than other post kinds, particularly for small firms.

Articles written in this style are interesting, informative, and easy to read, all of which are beneficial to your company’s growth.

If you post Reels on a regular basis, you may increase audience engagement with your business by providing them something fresh to look at on a daily basis, something they haven’t seen before. This can help you gain their trust and keep them coming back for more material.

The perfect Instagram posting time for reels

Here is a rundown of when they recommend posting Instagram reels:

  • On Wednesdays at 11 and Fridays between 10 and 11,

  • Regular business hours are from 9 am to 4 pm, Monday through Friday.

  • Monday Six o’clock, ten o’clock, and ten o’clock

  • Tuesday Namely, at 2:00, 6:00, and 09:00

  • Wednesday Time: 7am, 8am, and 11pm

  • Thursday Time: 9 a.m., 12 p.m., 7 p.m.

  • Friday Morning, noon, and evening (5, 1, 3).

  • Sundays at noon, 7:00, and 8:00

  • Time Slots on Sunday: 7:00 AM, 8:00 AM, and 14:00 PM

Posting Instagram Reels during optimal times varies widely on on who you’re trying to reach

You should use the aforementioned recommendations as a starting point for your own analysis on when to upload IG Reels, but be prepared for variations.

There is no foolproof method of appealing to an audience since each group is unique. This means that the optimal time of day to publish your Content on Instagram may vary according on who you’re trying to reach.

Instead, find out when your target demographic is most engaged online by conducting the appropriate research.

Analyze your target audience’s geography, age range, and interests to determine when they are most likely to be online. Developing and refining buyer personas, or conducting customer surveys, may also help you learn more about your target audience and the ways they interact with your product.

Thus, Instagram’s built-in statistics system, Insights, comes in handy.

Only paid accounts, such as Business or Creator, have access to Insights. You’ll be able to learn a lot about your followers by checking it out, including, among other things, the times of day on which they tend to be most active on Instagram.

Find out where your readers are

Do you focus on a single time zone or do you have a worldwide reach? Publishing times for your Content should be based on your target demographic’s time zone.

Use Instagram Insights to find out where your followers are situated. By using this app, you may learn which locations and countries your followers are from and when is the greatest time to share your Own content with them.

Launch Instagram, navigate to your profile, and then select the Insights tab.

Choose the number of total followers. The Detailed Analysis of Your Followers page will load. This is a list of the most popular places to visit farther down the page. To obtain a more granular view of where your followers are situated, you may switch between City and Country views.

Explore the market by looking at the competition

You may learn a lot about your competition’s posting frequency and peak engagement hours by observing their social media profiles and comparing them to your own.

Instagram Reel posting times may also be determined by monitoring the social media activity of your rivals. They’re competing for the same customers you are.

You may get valuable information by constructing competing sets and comparing them side by side. It’s possible that you may get an edge over rivals who are also trying to reach the same audience as you by analysing the two sets of data and drawing conclusions about the audience’s behaviour.

To get closer to discovering when is best to publish Reels on Instagram, you may utilise the information you have gathered as a baseline for further experimentation.

Figure out when they are fully present

It’s not always possible to predict when your followers will actually watch and interact with your Videos based on on the hours they’re likely awake.

This is why tracking your audience’s activity to see when they’re most attentive may be so beneficial. Happily, Instagram Insights may also assist you in this respect.

There are three different types of cards after you reach Insights: Content, Activity, and Audience. Go to the tab labelled “Audience” and scroll to the bottom.

Then, you’ll get a dual perspective on the engagement of your followers:

Sorted by the days of the week
time intervals.
The reach of your Instagram Reels may be improved by posting during these hours, when your followers are most likely to be online.

Use the Reels content scheduler to plan out your posts in advance

You need to know more than just when to publish your Reels on Instagram to be successful. A content calendar can help you stick to your publishing schedule. With this information at hand, time and energy may be better allocated.

Now that you’ve done the work to determine when is ideal to publish your Reels on Instagram, you can reap the benefits.

Use a social media planner if you want to save time and effort while planning your content.