If you’re a social media marketer concerned about the lack of interaction on Facebook, you’re not alone. Marketers are worried about the recent changes to Facebook’s algorithms because of the steady decrease of organic reach.
Furthermore, only 5.5% of your Facebook page’s followers will see your organic posts. Because of this, more and more companies are promoting their content through channels like Stories, Messenger, and paid placements.
In a nutshell, what does it boil down to? Brands’ successful use of Facebook’s social media in the past may not be as effective today.
That’s why maintaining and growing your company’s Facebook page engagement necessitates a well-thought-out plan.
3 tested strategies for boosting 2023 Facebook activity.
1.Make sure you’re posting when your target audience is most likely to be online
The reality is that there is no single optimal time to make a Facebook post. Brian Boland, of Facebook, offers an explanation.
For every Facebook user, there are 1,500 potential stories that will show up in their News Feed. People who have a lot of Facebook friends and Page likes may see as many as fifteen thousand stories.
This means that there are more posts than ever before vying for visibility in the News Feed—about 1,500 as of this writing.
So, when is the best time to make a Facebook post? What is the solution to this conundrum?
What your numbers are showing you
The Facebook Page Insights feature is a great resource for gathering reliable information about your page’s visitors. You’ll find all the data you need under the Post tab to know when your Facebook Page’s followers are online at any given time of day, every day of the week.
2. Prioritise content created by users (UGC)
Limiting themselves to standard practises is a common pitfall for brands. After a while, if all you do is promote your own company and product, your followers will get bored and look elsewhere.
Instead, user-generated content (UGC) can be used throughout the entire sales funnel to boost engagement and sales on Facebook. Using user-generated content (UGC) in your Facebook marketing strategy is crucial, as UGC video is seen as more genuine by consumers (2.4 times) than branded content.
The following are some suggestions for optimising your approach to user-generated content.
- Create a suitable hashtag: Get people talking about your product on social media by having them use your custom hashtag.
The best part is that you can use Facebook’s analytics tools to follow the conversation around specific hashtags and keywords to learn more about what consumers and competitors are saying about your brand or any topic of interest.
- Set your sights in a methodical manner: Some examples include better conversion rates, more user education, and increased trust in your brand.
- Always seek approval and give proper credit: It is a surefire way to annoy your most devoted customers and destroy any goodwill you may have earned with them by resharing content without their permission.
- Ads on Facebook would benefit from user-generated content if: Avoid being bashful about requesting visual testimonials from happy clients. And once you have them, use them in your Facebook ads to bolster credibility with a compelling story twist.
In addition to these, you should use a social media reporting tool, such as Keyhole, to monitor your UGC campaign. Keyhole eliminates the need for time-consuming manual updates to reporting spreadsheets by dissecting the conversations surrounding your hashtags and providing actionable metrics and insights in real time.
3. Step up your photography skills.
There’s no denying that visual content is the most successful type of content on Facebook and every other social media platform. In fact, 25 of 35 industries analysed in the study primarily used images in their Facebook posts.
Most Facebook business pages feature visual content, such as photos, rather than text or links that take readers to external websites.
Simply put, adding visuals to your Facebook posts will increase interaction. The images you choose to share will have a significant effect on your success.
When it comes to Facebook, what content works best?
- Photographs with vivid colours and breathtaking scenery tend to do well.
- Verified user reviews
- Memes, GIFs, and BTS pics
- illustrations of products
- Look no further than GoPro’s Facebook page for some ideas. They offer a wonderful variety of visually striking user-created content.
What stands out about their visually appealing Facebook posts is the frequency with which they include advice on using GoPro products.
Take advantage of Facebook video advertising
Video content is unparalleled when it comes to eliciting emotional responses from site visitors. Facebook video marketing is a fantastic way to get your message across to your audience because of the medium’s interactive nature and ability to tell engaging stories.